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Vision, Mission and Values


The Canadian Fitness and Lifestyle Research Institute is the premier source of sport, physical activity, and recreation research, surveillance, and monitoring data in Canada.


The CFLRI is the only organization in Canada uniquely focused on research, surveillance, and monitoring of sport, physical activity, and recreation.

It employs a variety of data collection methods and creates knowledge translation tools and resources.

Decision-makers, practitioners, and researchers use the data to create evidence-informed programs, policies, and practices that positively impact the health and well-being of Canadians where they live, learn, commute, work, and play.

How can this be achieved?

It requires:

a balanced use of strategies

to support physical activity — policy, supportive environments, safe and quality programs, awareness and education, skill development, capacity building, research and evaluation;

major settings supporting people’s decision

to be active — home, work, school, sport and recreation system, health care system, other locations;

all segments of society being more active

— children and youth, women and men, older adults, low-income earners, members of the 2SLGBTQI+ community, rural and urban dwellers, Indigenous Peoples, persons with disabilities, new Canadians.

Adapted from Craig CL, Cameron CA, Bauman A. Utility of Surveillance Research to Inform Physical Activity Policy: An Exemplar From Canada. J Phys Act Health. 2017 Mar;14(3):229-239. doi: 10.1123/jpah.2015-0698. Epub 2016 Dec 5.

For this vision to be achieved, individual Canadians must take charge of their own health, and society must support individual effort—through supportive workplaces, schools, communities, sport and recreation system, and governments.




CFLRI is a thought leader that continuously identifies current and developing trends and initiates research to determine the effects on the sport, physical activity, and recreation sector.



CFLRI takes an innovative approach to the knowledge mobilization formats developed.



CFLRI consistently demonstrates integrity and the highest ethical standards in its data collection methods. Research data and reports are timely, accurate and credible.



CFLRI works cooperatively and responds nimbly to the needs of its funders and partners in the sport, physical activity, and recreation community.



CFLRI provides excellent value by leveraging resources to create a coordinated, comprehensive data strategy.



CFLRI is committed to implementing the principles of equity, diversity, inclusion and access. Efforts focus on engaging under-represented populations, addressing structural and systemic inequities and fostering cultures that minimize bias.



We endeavour to…

provide the credible and rigorous research evidence for developing policies, setting and tracking national targets for population rates of physical activity and sport and for allocating the investment of public resources;

take an integrated and comprehensive approach to understanding participation and the influences of policy, social and physical environments, and individual level factors;

assess changes in aspects of the physical and social environments of sport and recreational organizations, communities, schools and workplaces that influence participation in physical activity and sport and decrease sedentary behaviours;

furnish key information for evaluating national campaigns, naturally occurring programs, and innovative policies and strategies;

increase individual awareness of the benefits of an active lifestyle by synthesizing and sharing easily accessible and understandable research;

work collaboratively with partners and the sector to identify research priorities and recommend strategies to increase physical activity levels and decrease sedentary behaviours.

work collaboratively with partners and the sector to ensure that the research represents all Canadians, regardless of culture, race, age, geographic location, abilities, and gender.

Not a small task! But

we have 45 years of experience in addressing this challenge to help achieve a healthier, more active Canada. Contact us to discuss how we can assist you with your research needs.